'When the thermometer says Make a salad, Make an Oslo salad. There it is - just take the regular Oslo lunch ingredients and turn them into a delicious salad. Everything you need is right there in the famous Oslo lunch. One ounce of Kraft Cheddar, orange, apple and salad ingredients. All the summer sunshine vitamins - and when you drink that glass of milk, and eat those three slices of buttered wholemeal bread, you'll be getting the right amount of the milk minerals, calcium and phosphorus your body needs!'

Excerpt from Kraft Cheese advertisement, Women's Weekly, 24 Feb 1945

Courtesy Kraft Australia